Both content marketing and SEO are important in the digital media industry. However, too often they are separate entities but should be something that work collectively. We will take a look at how you can integrate the two approaches to make sure that you are getting the best possible results.
Content Marketing – What is it?
Marketing is content that is created and promoted to help the reader and in some cases it’s there just for entertainment reasons.
SEO- What is it?
SEO, otherwise known as search engine optimisation is a way of getting traffic from natural, organic and free search results from the search engines.
Marketing is about to being in the right place at the right time. These days if we have a question we head to Google. But when it comes to content marketing, many of us turn to email or social media. Although these methods are powerful, you’re relying on your prospective customer receiving this message at the exact point that they are looking for a service/product such as professional blog writing services. It’s clear why this isn’t as powerful as search engine marketing as we know that this information is seen at the point when a potential customer is searching for your service/product.
So, the best plan of action is to have your content found on google at the right time and place and what’s more, it doesn’t come with a cost for each click. We will provide you with two ways of how to get your content marketing found by Google?
- Build the authority of your published content and your own site.
- Publish content on a site which has high authority so that it ranks well naturally.
Both of these options have advantages. If you can drive people to your own website, you can see the benefits of this for brand awareness as well as the fact that you then have more control of what your next steps will be i.e. lead generation, remarketing, social, email etc.
Publishing content on a 3rd party site is easy, fast and gives you credibility.