How are the latest smartphones helping the emergency services?

 

office desk smartphone laptop pen

The benefits that come with owning a smartphone are endless. The concept has taken a mobile phone from being merely a device for making calls and sending text messages to gadgets which serve as nimble handheld cameras, portable TV screens and on-the-go internet browsers — to name just a few of their features.

But, it’s not only individuals that reap the benefits of smartphones — the devices also help the emergency services. Join TORRO Cases, suppliers of stylish and practical genuine leather phone cases and iPhone 8 cases to Cleveland Fire Brigade, as they explain a few reasons why…

 

Recording fingerprints

As you know, fingerprints are a key way of identifying someone — though this process can be troublesome. This is because officers who wanted to clarify someone’s identity were required to take that person into police custody, where they can then take fingerprints.

This process can take several hours, but smartphone technology has helped reduce this time to minutes. It can also be completed on the street as opposed to taking an individual to a police station.

The technology works by police officers recording scans of two fingertips. This is then checked against more detailed scans that the police have on record — a cross reference of approximately 12 million records found in national criminal and immigration fingerprint databases. Should a match be established, the police will receive details of a person’s name, their date of birth and other information crucial to their identification.

The system has been in development since 2017 and was trialled by West Yorkshire Police before being rolled out to officers with 250 scanners. Clive Poulton, who helped manage the development of the system at the Home Office, states that officers will only use the system when they are unable to identify someone by any other means, though the technology could also be applied to identify an individual who is unconscious, requiring medical treatment or deceased.

Ian Williams, who is Chief Inspector at West Yorkshire police praised the system, saying: “Most of the people we deal with from a criminal point of view tend not to carry anything with them that would identify them.”

 

Samsung and the emergency services

It’s possible that emergency services across Britain could be provided with a Samsung to help them in their job. This is because the South Korean technology firm signed a contract with the government in November 2017 which will grant them the opportunity to supply 250,000 handsets to establish a new emergency communications network for the country.

The three-year contract could be worth £210 million. It involves the country’s emergency services being provided with toughened, water-resistant 4G smartphones. As a result, police officers can feed live video back to their headquarters, fire crews can download building blueprints ahead of tackling a blaze, paramedics can access patient records and all emergency service personnel can access the internet while on duty.

In addition to this, the smartphones will have a “push to talk” button that grants users the opportunity to communicate instantly without being required to dial a phone number.

 

For members of the public

Although smartphones have been developed to help the emergency services, they can also help members of the public in an emergency.

The Emergency SOS feature is something that you may not know about but is built into many modern smartphones. This feature allows you to call for help discreetly, share your location or lock down your device.

How can it be activated on iPhone devices with the iOS 11 software?

  1. Go to the Settings app on your smartphone and select Emergency SOS.
  2. Enable Auto Call.
  3. Switch on Also Works with 5 Clicks if given the prompt.
  4. Select Set Up Emergency Contacts in Health and state who you want your location sent to.

When you’ve completed these actions, you can contact the services by 112. You can also send out your location to emergency contacts and deactivate your smartphone’s Touch ID feature just by pressing your device’s power button five times when it’s locked. For iPhone 8 users, these features can be accessed by holding down the power button and one of the volume buttons at the same time.

How can it be activated on a Samsung Galaxy?

  1. Going to the Settings app on your smartphone and selecting Privacy and Security.
  2. Selecting Send SOS Messages and ensuring it’s toggled to ON.
  3. Switching on both Attach pictures and Attach audio recording.

After this, you only need to press the power button on your smartphone three times to send a text or voice message to emergency contacts, as well as informing them of your precise location and sending them a photo directly from your device’s camera.

Sources:

http://www.wired.co.uk/article/uk-police-handheld-fingerprint-scanner-database-biometric-security

https://www.telegraph.co.uk/business/2017/11/23/police-get-samsung-smartphones-210m-deal-connect-emergency-services/

https://talktalk.aol.co.uk/mobile-tips/2017/11/08/how-to-use-emergency-sos-on-your-iphone-galaxy-and-other-smartp/

 

 

 

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Social Media Company Controversial Decisions

 

social media icons

With more than 39 million users recorded on these hubs at the beginning of 2017, social media is huge across the UK, according to research by statistics portal Statista. Regardless of how many of us enjoy using such social media platforms, there will be times when companies make changes to their hubs which confuse, shock or sometimes even anger us – some of which may even lead to people no longer using the platform.

Here to demonstrate this point is TORRO Cases, which can provide customers with a genuine leather iPhone case so that they can browse their social media profiles on-the-go and in style, as it explores three controversial decisions made by social media companies over the past few years…

 

2018 redesign of Snapchat

One story that has been making the headlines a lot recently has been Snapchats decision to redesign. Their aim was to promote more intimate sharing among friend groups while pushing content which is professionally produced into a separate feed.

The company pointed out in an official blog post “Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.”

A lot of Snapchat users have not shared the positive vibe however, to the point where some people have even used a VPN app or downloaded other risky apps in attempts to get their old versions of Snapchat back.

Nic Rumsey, a Snapchat user, took matters into his own hands, however, by setting up a petition on Change.org titled ‘Remove the new Snapchat Update’. As of March 23rd, the petition had received more than 1.25 million signatures. Even Snap Inc. responded to the petition on February 20th, with the key elements of its reply being:

  • Snap Inc.’s goal with the app redesign is to make it easier for users to connect with people they care about the most.
  • The new Friends and Discover pages are designed to adapt to each user and will get smarter the more someone makes use of the feature.
  • Tabs are being introduced to both the Friends and Discover pages through an upcoming update to make finding Stories even easier and quicker.
  • This upcoming update will also enable users to sort their Stories, Group Chats and Subscriptions to make the app even more customisable.

They concluded by stating: “This new foundation is just the beginning, and we will always listen closely to find new ways to make the service better for everyone. We are grateful for your enthusiasm and creativity. We are very excited for what’s ahead.”

Mr Rumsey replied in kind by first thanking Snap Inc. for its official response and by informing users of the impending update to the redesign. However, he was keen to add: “If we are satisfied with it and you’ve listened to our cries then we’ll end the petition, and any boycotts being planned. If users are still unhappy with the update, we’ll push the petition forward once more until you have fully listened to our wants and everyone is happy with the way the updates have been handled.”

The petition remains open and the storm surrounding Snapchat’s redesign has yet to calm down fully with the company continuously making changes.

 

The Facebook Explore Page

The aim was to remove all direct Page posts from the main News Feed and transfer them to what was deemed an ‘Explore Feed’ when Facebook set up their new explore page in October 2017. The social media giant’s News Feed chief, Adam Mosseri, acknowledged: “People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.”

It was only tested in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka however, and never made it’s way to the UK, however it still saw many social media managers express concern. This was since splitting content made it more likely that Facebook users would be left less informed. A case in point of this was demonstrated when Filip Struhárik, a writer for Slovakian publication, Dennik N, claimed that its traffic on Facebook dropped by close to nine per cent between November and December 2017.

social media managers could breathe a sigh of relief when Facebook revealed that its Explore Feed experiment was coming to an end in March. Mr Mosseri reflected: “In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family. We also received feedback that we made it harder for people in the test countries to access important information.”

 

The Terms Of Service of Instagram

A company’s Terms of Service is usually a legal documentation which many people will choose to either ignore or quickly skim over before signing up for what the brand is offering.

Instagram tweaked its user agreement and caused quite stir when including the following paragraph:

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

Many users reacted in anger by claiming that the wording gave them the impression that Instagram was set to begin selling their pictures to other businesses, and were filled with many negative responses over such strong concerns.

Within a week of the reveal of the new Terms of Service, Instagram co-founder, Kevin Systrom, had released a blog post to reassure users that the social media giant was amending the advertising section of the user agreement “to the original version that has been in effect since we launched the service in October 2010”.

 

Sources:

https://www.statista.com/topics/3236/social-media-usage-in-the-uk/

Snapchat sources:

https://www.theverge.com/2017/11/29/16712704/snapchat-redesign-friend-feed-discover

https://www.change.org/p/snap-inc-remove-the-new-snapchat-update

https://www.change.org/p/snap-inc-remove-the-new-snapchat-update/responses/40722

https://www.change.org/p/snap-inc-remove-the-new-snapchat-update/u/22423294

Facebook sources:

https://www.socialmediatoday.com/news/facebooks-testing-a-new-option-which-would-remove-page-posts-from-the-main/507920/

https://www.socialmediatoday.com/news/facebook-ends-controversial-explore-feed-alternate-news-feed-test/518212/

Instagram sources:

https://www.huffingtonpost.com/2012/12/18/instagram-suicide-note_n_2323100.html

https://www.huffingtonpost.co.uk/entry/instagram-regulations_n_2342509

http://blog.instagram.com/post/38421250999/updated-terms-of-service-based-on-your-feedback

 

 

 

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25 Motivational Business Quotes to Remember

 

speech marks

Every entrepreneur goes into business hoping that it will be successful. Quite early on they will realise just how much dedication and commitment they will need to put into their idea before they can come close to achieving success. Sometimes they will feel like quitting. If this is you, stop and take a few moments to read these 25 motivational business quotes from successful people that will make you think twice. Then get back and keep going.

Mark Twain

“The secret of getting ahead is getting started.”

 

Thomas Edison

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”

 

Abraham Lincoln

“Things may come to those who wait, but only the things left by those who hustle.”

 

Jim Rohn

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”

 

Anais Nin

“Life shrinks or expands in proportion to one’s courage.”

 

Rand Fishkin, Moz

“Don’t build links. Build relationships.”

 

Zig Ziglar

“Don’t be distracted by criticism. Remember–the only taste of success some people get is to take a bite out of you.”

 

Steve Jobs

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

 

Aristotle

“There is only one way to avoid criticism: Do nothing, say nothing, and be nothing.”

 

Winston Churchill 

“If you are going through hell, keep going.”

 

Drew Houston

“You only have to be right once.”

 

Estee Lauder

“I never dreamed about success, I worked for it.”

 

Michaelangelo

“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.”

 

Walt Disney

“The way to get started is to quit talking and begin doing.”

 

Leo Burnett

“To swear off making mistakes is very easy. All you have to do is swear off having ideas.”

 

Maya Angelou

“If you don’t like something, change it. If you can’t change it, change your attitude. Don’t complain.”

 

Stephen Covey 

“I am not a product of my circumstances. I am a product of my decisions.”

 

Lou Holtz

“Never tell your problems to anyone … 20 percent don’t care and the other 80 percent are glad you have them.”

 

Richard Branson

“Business opportunities are like buses: there’s always another one coming.”

 

Don Crowther

“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.”

Muhammed Ali

“I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’”

 

Ayn Rand

“The question isn’t who’s going to let me; it’s who’s going to stop me.”

Albert Einstein

“A person who never made a mistake never tried anything new.”

 

Winston Churchill

“Success is not final; failure is not fatal: It is the courage to continue that counts.”

 

Steve Jobs

“If you really look closely, most overnight successes took a long time.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What Effect Has the Automotive Industry Had on Plastics?

 

plastic toy car red

 

In 2016, it was recorded that a total of 1.7 million vehicles were manufactured. This is the highest total since 1999. And the progression has continued this year – in March 2017, there were over 170,691 cars produced on UK production lines, a 7.3% increase on March 2016.

One driver of industry growth is foreign demand. In fact, of the 170,691 cars produced in March, 130,000 were shipped abroad. This is good for our global exporting but the domestic demand continues to trail behind. 44% of all components used on the production line are British made. Whilst the domestic demand isn’t what’s driving the rate of production, it is the domestic supply chain that is driving the UK’s automotive industry.

There are many UK suppliers that are under higher demand because of the growing market. Plastics is just one of the industries that is experiencing this growth. Plastics have been used in the automotive industry for years because of their durable and strong characteristics, and its ability to resist impact and corrosion.

Together with Omega Plastics, experts in rapid prototyping, we explore the topic further.

 

What does the current market look like for plastics in cars?

With the motoring industry on the rise, the demand for materials used to make vehicles is also increasing. The average light vehicle now contains 334 pounds of plastics and polymer composites, making up 8.4% of the total vehicle weight and approximately 50% of total vehicle volume.

The use of plastic in vehicles allows cars to become lighter and more fuel-efficient. And with the current economic and environmental concerns, especially following news that the UK plan to ban the sale of diesel and petrol cars by 2040, producing vehicles that are more fuel efficient is a top priority, proving there is a place for plastics in the motoring industry right now.

Plastics can also be used to improve the safety and sustainability of vehicles. With so many uses, does the future look bright for plastics in the automotive industry?

 

A look ahead

The use of plastics in vehicles isn’t expected to slow anytime soon either. In fact, by 2020, the use of plastics in vehicles is expected to grow by a huge 75%. In 2014, the average car contained 200kg of plastic, this is expected to rise to 350kg. This could be down to the industry’s plan to replace glass with polycarbonate, and reduce the use of metal materials. Currently, the majority of vehicles already have polycarbonate headlamp and rear lamps, but an effort to change car windows is the next target for the industry.

Plastics are significantly lighter than alternatives — some can way up to 50% less. With an aim to reduce the weight of vehicles in a bid to improve fuel efficiency and reduce emissions, it’s no wonder that we expect to see the use of carbon fibre in car manufacturing triple by 2030 to 9,800 tonnes. This is because using carbon fibre could reduce a car’s bodyweight by up to 70%. With this in mind, this is the reason behind the industry’s aim to replace metal materials with high performance plastics – this should secure plastic supply chains within the automotive industry.

Global demand is predicted to keep on increasing too. Expected to continue to rise and nearly double by 2020, from 56.9 million vehicles in 2003 to 104.1 million units by 2020, manufacturers will need to incorporate more plastics into each unit to abide by governments regulations. With car glass and interiors already applying plastic alternatives in production, it’s time to consider these materials for body panels, which are currently generally made from metal materials – leading to ‘ingenious’ developments.

If the industry is to continue as it is predicted, the 75% expected growth of plastics 2020 within the industry sounds realistic. The future of plastics within the automotive industry looks positive.

 

Sources

https://www.plasticstoday.com/automotive-and-mobility/plastics-use-vehicles-grow-75-2020-says-industry-watcher/63791493722019

http://www.craftechind.com/13-high-performance-plastics-used-in-the-automotive-industry/

https://plastics.americanchemistry.com/Automotive/

https://plastics-car.com/lightvehiclereport

 

 

 

 

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Britain’s Best Business People: The Leaders Who Stand Out

 

floating puzzle pieces

 

In business, personality can carry you a long way – but it’s your actions that truly stand out. The most famous people in business are those who have led their companies to success by redefining how business is done while also helping their employees find happiness. By showing aspiring businesses how to succeed and setting a great example, these are the entrepreneurs who will always be remembered for their British business brilliance.

 

1. Sir Richard Branson

An unsurprising entry in terms of his sheer contribution to business, Richard Branson began his career selling a magazine called Student. He began selling records through the magazine, undercutting the prices of high street retailers. This was the birth of Virgin, named for being new to business and now a name synonymous with British business.

Branson may have grown up with dyslexia and poor academic performance, but he has went on to successfully launch Virgin Records, Virgin Airways and Virgin Mobile. He has performed a huge number of publicity stunts that include driving a tank through New York and attempting to navigate the globe in a hot air balloon. Whether he succeeded or failed, Sir Richard Branson’s efforts have always been noted and admired by the public. For good reason too, as staff at Virgin get unlimited holidays and longer paternity leave.

Age: 66

Net Worth: Approximately 5 billion USD.

Lesson: Be daring, attract attention and reward your employees.

 

2. Alan Sugar

While he may be famous for celebrity appearances on The Apprentice, Lord Alan Sugar is a recent billionaire who built his empire from virtually nothing. He comes from a working class background and began selling electrical goods from a van. However, after founding Amstrad in 1968, he began to experience rapid success by manufacturing electrical equipment. Despite difficulties, a series of smart investments including Tottenham Hotspur, Amscreen and Amprop now puts Alan Sugar at a net worth of over a billion pounds.

Despite controversy around his business attitude and poor technology predictions (Sugar once famously speculated that the iPod would be dead by Christmas 2005), he remains one of the greatest examples of a self-made man in modern business.

Age: 69

Net Worth: Approximately £1.4 billion.

Lesson: The opportunity is there for anyone who has the desire to succeed.

 

3. Peter Jones

Another celebrity you might recognise from a TV show, Peter Jones is also one of the UK’s most progressive entrepreneurs, having founded the first enterprise academy in the country to support other entrepreneurs and help them achieve their dreams. Jones has managed to establish himself as a leading businessman despite some early failures, which saw him lose £200,000 on the sale of his cocktail bar and have to move back in with his parents.

After setting up Phones International Group in 1998, Peter Jones went on to a number of successful ventures and set up the Peter Jones Enterprise Academy in 2009. His place on Dragon’s Den helped increase public interest in his activities and in 2013 he bought Jessops.

Age: 50

Net Worth: Approximately £475 million.

Lesson: Failures don’t mean you should give up. Support other people’s ventures as you never know what might also benefit you.

 

4. Victoria Beckham

While you may assume that Victoria Beckham’s fame precludes her from this list, she’s still arguably one of Britain’s most successful entrepreneurs, completing rebranding herself and becoming one of the world’s most influential fashion icons.

Despite getting a famous head start as a member of The Spice Girls, Victoria has gone on to launch the Victoria Beckham label, which was the designer brand of the year in 2011. She completely defied expectations, with many branding her a WAG that would not succeed in the fashion industry.

Age: 42

Net Worth: Approximately £240 million.

Lesson: Never be afraid to reinvent yourself. If an idea or plan doesn’t come to fruition, you can move on to the next one.

 

5. Theo Paphitis

The son of Cypriot parents who immigrated to England at 9 years of age, Theo Paphitisa true self-made man who has risen from obscurity to both business success and the public eye. After starting the school tuck shop at 15, Paphitis discovered his love for entrepreneurship and went on to work for Legal & General, where he learned how to read business balance sheets. His first venture was a property finance company, but he spotted a gap in the emerging mobile phone business and bought into NAG Telecom.

From there, he managed to take advantage of the failing Ryman stationary store by buying it out and turning it around. Since, Theo Paphitis has been responsible for changing the fortunes of Robert Dyas, Ryman and Red Letter Days. He also successfully launched lingerie retailer Boux Avenue and was the chairman of Millwall Football Club between 1997 and 2005.

Age: 57

Net Worth: Approximately £280 million.

Lesson: Making smart investments can pay off big time. A product that looks like its failing can be turned around with sensible decisions and enthusiasm.

Do you want to turn your entrepreneurial skills into true success? Maybe you just need some enthusiasm to help you transform that idea into a reality. Enrol on a leadership development course with Impact International to help uncover your worth.

 

 

 

 

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The Marketing Return On Investment Uncovered

 

 

With automotive manufacturers having such a great marketing budget to play with, it comes as no surprise that figures from Google’s Car Purchasing UK Report in April 2017 reveal £115.9 million was invested in by car dealers alone. The online display and direct mail campaigns by car dealers in the UK, in 2016 alone isn’t something that companies with smaller budgets can compete with. With increased interest in online platforms, digital visibility doesn’t come cheap — but is it worth the cost? Audi dealership, Vindis, investigates.

 

Automotive

Google released their Drive To Decide Report in association with TNS in which they discuss how today’s auto shopper is more digitally savvy than before. Over 82% of the UK population aged 18 and over has access to the internet for personal reasons, with 85% using smartphones and 65% choosing a smartphone as their preferred device to access the internet. These figures show that for car dealers to keep ahead in the game, a digital transition is vital to their success.

The report also revealed that 90% of auto shoppers carry out research online. It quotes 51% of buyers starting their auto research online, with 41% of those using a search engine. Car dealers must therefore think in terms of the customer’s micro moments of influence, which could include online display ads – one marketing method that currently occupies a significant proportion of car dealers’ marketing budgets, in order to capture their potential market’s attention early in their search.

According to eMarketer, the automotive industry accounted for 11% of the total UK Digital Ad Spending Growth in 2017, placing the industry in second place behind the retail sector. The automotive industry is forecast to see a further 9.5% increase in ad spending in 2018.

The majority of car purchases still take place on the forecourt so how is the internet influencing their decisions? 41% of shoppers who research online find their smartphone research ‘very valuable’ and 60% of shoppers said they were influenced by what they saw in the media. 22% of the latter were influenced by marketing promotions.This is the proof that online investment into digital advertising is worth the outlay.

The most invested forms of marketing for the automotive sector is still TV and radio advertising although in the last past five years, it is digital that has made the biggest jump from fifth most popular method to third, seeing an increase of 10.6% in expenditure.

 

Fashion

Online sales in the fashion industry reached an impressive £16.2 billion in 2017 and this figure is expected to continue to grow by a huge 79% by 2022. So where are fashion retailers investing their marketing budgets? Has online marketing become a priority?

In December 2017, according to the British Retail Consortium, ecommerce accounted for nearly a quarter of all purchases. We continue to see online brands such as ASOS and Boohoo embracing the online shopping phenomenon with ASOS experiencing an 18% UK sales growth in the final four months of 2017, and Boohoo reporting a 31% increase in sales throughout the same period.

Big brand names including Marks and Spencer, John Lewis and Next have invested millions into their online operations and marketing in a quest to capture the online shopper and drive digital sales. John Lewis announced that 40% of its Christmas sales came from online shoppers, and whilst Next struggled to keep up with the sales growth of its competitors, it has announced it will invest £10 million into its online marketing and operations, clearly expecting this to be a positive move to drive their profits back up.

Shoppers no longer want to go to the high-street store to shop – instead preferring being able to conveniently shop from the comfort of their homes or smartphones rather than in traditional brick and mortar stores.

According to PMYB Influencer Marketing Agency, 59% of fashion marketers increased their budget for influencer marketing last year – an essential marketing tactic in the fashion industry. In fact, 75% of global fashion brands collaborate with social media influencers as part of their marketing strategy.

More than a third of marketers believe influencer marketing to be more successful than traditional methods of advertising in 2017 – as 22% of customers are said to be acquired through influencer marketing.

 

Utilities

With comparison websites spending millions on TV marketing campaigns that are watched by the masses, it has become vital for many utility suppliers to be listed on comparison websites and offer a very competitive price, in order to stay in the game.

More and more consumers are now turning to comparison websites when it comes to choosing the right utilities supplier in search of the best deals. The websites could be the key to many suppliers acquiring and retaining customers.

The four largest comparison websites – Compare the Market, MoneySupermarket, Go Compare and Confused.com are among the top 100 highest spending advertisers in the UK, but how does that marketing investment reflect on the utility suppliers themselves?

Comparison sites can be the difference between a high rate of customer retention for one supplier and a high rate of customer acquisition for another. If you don’t beat your competitors, then what is to stop your existing and potential new customers choosing your competitors over you?

British Gas has shifted its marketing aims toward customer retention as opposed to customer acquisition. Whilst the company recognise that this approach to marketing will be a slower process to yield measurable results, they firmly believe that retention will in turn lead to acquisition. The Gas company hope that by marketing a wider range of tailored products and services to their existing customers, they will be able to improve customer retention.

An investment of £100 million is to be invested in a loyalty scheme to offer discounted energy and services. This turns the focus on the value of a customer, their behaviour and spending habits over time, in order to discover what they are looking for in the company. In such a competitive sector it is vital for companies to invest in their existing customers before looking for new customers.

The utilities sector has also cut itself a slice of the digital cake, as 40% of all searches in Q3 2017 were carried out on mobile, and a further 45% of all ad impressions were via mobile too – according to Google’s Public Utilities Report in December 2017. As mobile usage continues to soar, companies need to consider content created specifically for mobile users as they account for a large proportion of the market now.

 

Healthcare

The healthcare sector is restricted by heavy regulations and so runs by its own completely different set of rules for marketing. As a result, the same ROI methods that have been adopted by other sectors simply don’t work for the healthcare market. Despite nearly 74% of all healthcare marketing emails remaining unopened, it might be surprising to learn that email marketing is essential for the healthcare industry’s marketing strategy.

Approximately, 2.5 million people use email as a primary means of communication, rising in value and usage over the past few years so this means email marketing is targeting a large audience. As a result, 62% of physicians and other healthcare providers prefer communication via email. Now that smartphone devices allow users to check their emails on their device, email marketing puts companies at the fingertips of their audience.

Online marketing is another platform that is a worthwhile investment for healthcare, especially when you consider that one in 20 Google searches are for health-related content. This could be attributed to the fact that many people turn to a search engine for medical answer before calling the GP.

Pew Research Center data shows 77% of all health enquiries begin at a search engine – and 72% of total internet users say they’ve looked online for health information within the past year. Furthermore, 52% of smartphone users have used their device to look up the medical information they require. Statistics estimate that marketing spend for online marketing accounts for 35% of the overall budget.

Whilst the healthcare industry is restricted to how they market their services and products, that doesn’t mean social media should be neglected and is a form of marketing that can and has been utilised effectively. In fact, an effective social media campaign could be a crucial investment for organisations, with 41% of people choosing a healthcare provider based on their social media reputation! And the reason? The success of social campaigns is usually attributed to the fact audiences can engage with the content on familiar platforms.

 

So, is it worth the investment?

The answer is, it depends. For industries such as automotive and fashion it is evident that online marketing investment is critical to company performance. With a clear increase in online demand in both sectors that is changing the purchase process, some game players could find themselves out of the game before it has even begun if they neglect digital.

However, for others, such as utilities, there is far more to consider. Whilst TV and digital appear to remain the main sales driving forces, its more than just creating your own marketing campaign when comparison sites need to be taken into account. Without the correct marketing, advertising or listing on comparison sites, you could fall behind your competitors.

According to webstrategies.com, the average firm in 2018 is expected to allocate at least 41% of their marketing budget to online strategies – with this figure expected to grow to 45% by 2020. Social media advertising investments is expected to represent 25% of total online spending and search engine banner ads are also expected to grow significantly too – all presumably as a result of more mobile and online usage.

So, what is our verdict? Well, if mobile and online usage continues to grow year on year at the rate it has been, we forecast the investment to be not only worthwhile but essential to business success.

Sources

https://pmyb.co.uk/global-fashion-company-influencer-marketing-budget/

https://www.prnewswire.com/news-releases/the-uk-clothing-market-2017-2022-300483862.html

http://uk.fashionnetwork.com/news/Online-is-key-focus-for-UK-fashion-retail-investment-in-2017,783787.html#.WrOjxOjFKUk

http://www.mobyaffiliates.com/blog/retail-accounts-for-14-2-of-digital-advertising-spending-in-the-uk-in-2017/

http://www.thisismoney.co.uk/money/bills/article-2933401/Energy-price-comparison-sites-spend-110m-annoying-adverts.html

http://www.thedrum.com/news/2017/03/28/british-gas-shifts-acquisition-retention-marketing-know-the-value-keeping-the-right

https://www.independent.co.uk/news/business/news/uk-companies-online-advertising-spend-10-billion-more-last-year-2016-pwc-a7678536.html

https://www.webstrategiesinc.com/blog/how-much-budget-for-online-marketing-in-2014

https://www.kunocreative.com/blog/healthcare-email-marketing

http://www.evariant.com/blog/10-campaign-best-practices-for-healthcare-marketers

https://getreferralmd.com/2015/02/7-medical-marketing-and-dental-media-strategies-that-really-work/

The Vital Partnership of Content and SEO

 

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Both content marketing and SEO are important in the digital media industry. However, too often they are separate entities but should be something that work collectively. We will take a look at how you can integrate the two approaches to make sure that you are getting the best possible results.

 

Content Marketing – What is it?

Marketing is content that is created and promoted to help the reader and in some cases it’s there just for entertainment reasons.

 

SEO- What is it?

SEO, otherwise known as search engine optimisation is a way of getting traffic from natural, organic and free search results from the search engines.

 

Marketing

Marketing is about to being in the right place at the right time. These days if we have a question we head to Google. But when it comes to content marketing, many of us turn to email or social media. Although these methods are powerful, you’re relying on your prospective customer receiving this message at the exact point that they are looking for a service/product such as professional blog writing services. It’s clear why this isn’t as powerful as search engine marketing as we know that this information is seen at the point when a potential customer is searching for your service/product.

So, the best plan of action is to have your content found on google at the right time and place and what’s more, it doesn’t come with a cost for each click. We will provide you with two ways of how to get your content marketing found by Google?

  1. Build the authority of your published content and your own site.
  2. Publish content on a site which has high authority so that it ranks well naturally.

Both of these options have advantages. If you can drive people to your own website, you can see the benefits of this for brand awareness as well as the fact that you then have more control of what your next steps will be i.e. lead generation, remarketing, social, email etc.

Publishing content on a 3rd party site is easy, fast and gives you credibility.

 

 

 

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The Small Business Guide to SEO

 

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In this article we will take a look at how a small business can use SEO to promote their products/ services and make sure that you rank as high as possible in search page results.

 

On Page Optimisation

When someone types a question into a search bar, the search engine crawls the web to locate the most relevant pages. You need to optimise pages on your website to make sure that your website ranks as high as possible. What you need to do is:

 

-          Optimise using the right keywords

-          Make sure your URL is short and self-explanatory.

-          Your webpage needs to describe your content clearly.

 

Content

Make sure that the content you create is of high quality and that it draws links from other sites, which means that your site will rank higher in searches.

Focus on content that is timeless and will keep visitors coming back to your site. Remember that you are writing content for your readers and not for a search engine, so avoid filling it up with keywords. For example, if you offer website management services, write posts such as ‘Top 5 reasons why you need management services for your website’

 

Link Building

Within your content, use relevant links and link to external sources which are reliable. Perhaps use 1 to 2 links per page as this will help your sites trustworthiness.

Link to internal pages of your own site where relevant as this improves navigation, as well as user experience.

Try and get some backlinks to your site. This means other sites linking to your sites. Ask friends, customers, suppliers etc. to link to your site as this will help to improve your rankings as well as build authority for your site. What is important is that you focus on relevant and qualitative links. For example, if you are a beautician you don’t want links from an electrician as this can have a negative impact on your ranking.

A final point is to make sure that you monitor your traffic so that you know your efforts are actually working for you. Google Analytics for example can provide you with information related to how customers behave on your site, as well as how many visits you receive.

 

 

 

 

Outsourcing Advice for Small Businesses

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If you’re a small business owner you know how hard it is to keep many different balls all juggling at once. Before you decide to outsource, you need to make sure that you’re outsourcing to someone who is good. We will guide you through the basics that you need to research before you go any further.

 

Social Media

Facebook, Twitter and LinkedIn are very useful for getting a feel for someone. Take a look at what their LinkedIn profile says about them and have a look at whether they share content which is very important if you’re hiring someone for a role such as a social medial specialist in SEO and web marketing.

Google

Using google, search the person’s name and take a look at what the results bring up. For now, just ignore their LinkedIn profile and website and just concentrate on whether their name comes up for anything linked to their industry. This will show you that they’re fully active in what they do.

Time

If the person you are planning to hire is charging by the hour you need to work out if they will be sending you a timesheet or something similar, so you can see how many hours they have worked. If you’ve allocated 30 hours a month, check how this time is being split and more importantly, check that they are fulfilling their 30 hours.

Payments

Decide on what the payment terms will be and when you expect them to send an invoice. This can be adapted between each person that you use for outsourcing and It’s something that you need to bring up if they don’t. Never assume that you will be paying the VAT or that payments are 30 days. Make sure that you get this right from the offset so everyone knows where they stand.

Contracts

Before you begin working together, make sure that everything has been agreed and written down from the start, this way your relationship begins on the right foot. A final point to be sure of is that the person you have employed is completing the work themselves and not outsourcing it to someone else.

 

 

 

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Why Your Business Needs an SEO Strategy

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You need an SEO strategy in order for your business to succeed. We take a look at five aspects that you need to consider to ensure that your site is performing as it should be.

Strategy

If you don’t have a strategy in place, your efforts may be wasted. In order to effectively market your products and site to your customers you need to think like a customer. After all, if you don’t understand what your customers want, you will not be able to target them effectively.

Creativity

Even though SEO is techy and data driven, there is an aspect of creativity to bear in mind. It doesn’t matter how good your technical optimisation is if your content is not creative and you will find that you won’t attract or keep your visitors. Create content that is unique and high in quality to make sure that your visitors are engaged. Bear in mind that every industry has its own tone/voice so the content that you create needs to be tailored to suit your audience and not be generic. It may be worth contacting professional copywriting services for more advice here if you’re unsure of how to achieve this.

Technical

An important aspect to work on when it comes to your site is the technical on page optimisation. You need to be effectively managing content updates, domain migrations and redirects. The navigation on your site need to be hierarchical and clear and content needs to be unique.

Relationships

Relationships are key when it comes to marketing. It’s no different when it comes to search marketing and you need to create meaningful relationships with customers are other domains which are relevant. The aim is to develop relationships with publishers and writers so that they place relevant links to your website. Inbound links are also a great option for SEO.

Measurability

Make sure that you analyse and check what’s successful and what’s not working so well where your activities are concerned. This way you can amend your strategies where necessary. Google Analytics is a great way of tracking this progress.

 

 

 

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